Oh hey!
I'M NIC, THE FACE BEHIND CANNECT
and your strategically-minded,
creatively-wired marketing gal
A marketing profesh, with a Masters degree and over 15 years of experience, I'm packing top-notch, good vibes into the way you grow and promote your business.
Whether its defining the visuals and messaging of your brand, writing and designing your website, or crafting content that connects, I’m here to help get your business in front of the right audiences - and to so in a way that's authentic, aligned, and actually works.
With clear communication, simple processes, and my done-for-you approach, working with me is easeful and stress-free as well. I'm here for all of you busy business owners who want it done well, and want help from someone who gets it, and takes the time to get you.
Intentional AF about EVERYTHING I do
I’m a designer who gets marketing, and a marketer who get design. And that’s rare. I write, I design, and I think purposefully about how the two pair together.
As your designer, I won’t just throw words and pictures onto the page to make them look pretty. I refine both visuals and words, making sure your content is clear, functional, and serves a purpose.
As your marketer, I craft messaging that’s not only compelling, but visually impactful. Every part, strategically designed to draw your audience in and drive action where you want it.
WHY ME?
I'm a brand & marketing gal who's...
Here for the long haul and down for the ride
Ever wish you had that one person who was your go-to for anything marketing related? Someone who could write this, design that, update your website, send your emails and lend some strategic advice when you need it? Oh hey.
As a specialist in branding, website design, strategy and content - I’m not just here for the kick-start. Whether it's adding extra web pages, strategising a new initiative, or designing a lead generator - I’m here for your encore and every other evolution your business faces as it grows or changes over time.
Big on custom creative strategies, built for YOU
For me, marketing isn't about playing the same game as everyone else. Just because something's a trend or flavour of the month, doesn't mean it makes sense for you to jump on board.
My approach to marketing is about deeply understanding your brand and creatively connecting it with your audience in a way that aligns with your goals, strengths, and resources. No copy-paste solutions, no massive (unrealistic) budgets—just clear, doable strategies that make the most of the milkshake you're already bringing to the yard.
A genuine good vibes expert
I bring big impact marketing expertise, without the corporate jargon or agency stiffs and hoops. Honest and easy-going, I make sure you always know exactly what’s happening and why. I work in a super personalised, hands-on way, so this whole ordeal feels easeful and fun.
I also deeply understand the challenges, budgets, and goals of small business. I'm hell-bent on showing you how you can work with what you've got to grow your business in a way that’s totally tailored to you - and doesn't involve wasting your money on things that don't matter.
WANT THE BACK STORY?
I've been in the marketing game for over 15 years
It's been a WILD ride.
A Kiwi girl, I started my career studying at Massey University in New Zealand where I gained a Bachelor of Communication and then a Master of Business Studies with Distinction in Communication.
I then went on to work for a university and city council, learning all the ins and outs of marketing in the big, wide world. My roles in these organisations saw me spend my early twenties leading the charge on all of the marketing and comms for an entire university college, project managing Uni Open Day events across three campus locations, and spearheading a city-led initiative to drive events and activations in public spaces.
THE HERE & NOW
I'm obsessed with the joy of creation
I love getting lost in design creating marketing magic for my clients. I wholeheartedly believe marketing should be fun, integrated and outside the box.
Marketing isn't just your logo and your Instagram. It's the infusion of your business and brand. It encompasses ALL of the ways you connect with your clients - in the real world and the digital world. It's the strategic marriage of what you do, what you say, where, and how in order to build relationships with your audiences and create a cohesive brand and business experience that's impossible to ignore.
BEYOND THE DESK
a gal of many talents - harping orders being one
When I'm not sitting in weird positions at my desk, I'm usually either chasing two littlies or throwing down at the gym where I also work as a group fitness instructor.
I like coffee and donuts, sunshine, and beats that make you wanna sing loudly with your headphones on even when you've got zero clue what the actual lyrics are 🤣
Between the squats, the kids, and the multiple loads of washing I find solace in Cannect. The world of marketing provides such an epic landscape to explore, and I love being able to flex my intellectual mind and get lost in the fun of design helping my clients with all things, from their branding to their website, strategies and content.