A rebrand of an old brand…

When I first designed Amy's brand and website, the vibe was monochrome, stripped back, and sleek. But, like most of us, as Amy found her groove and developed her business over the years, she realised the sophisticated look she initially went for just didn't align with the bright, bubbly, lover of mum jokes, creative stylist that she is.

And so, we went back to the drawing board coming up with a look that was modern, fun, quirky and creative - and so much more up her alley.