A relationship specialist counsellor with a focus on young couples, Steph wanted a brand that would appeal to her audiences and also showcase her unique neuro-divergent style and perspective.

After recognising the often hazy space her clients are in, Steph coined the name Haze for her business and the tag-line: Supporting you to navigate life's hazy moments. When developing her brand aesthetic this, and Steph's love of metaphors, drove our creative inspiration. Like the beacon of light across foggy waters, and the pillar of stability through rough seas, we likened Steph to a lighthouse and hence the "H" brand mark incorporating the lighthouse shape was born.

The metaphors and symbolism carry across the styling of her brand too with shell shapes, hazy glows, and fluid gradient effects. Her website also features elements that begin blurry and come into focus.

The colours and fonts of the brand were also chosen to ensure she attracted younger demographics and stood out from other counsellors. We purposely steered away from the overused blues and plain sans fonts dominant in the industry.

When paired together the elements create a totally unique brand aesthetic that not only highlights all that Steph is about, but also supports her to call in the exact types of clients she's after.