For the sandy feet mermaids at heart, Amanda from Oceans of Love specialises in ocean inspired photography. She’s also in the midst of creating a photography book designed to showcase female empowerment and embodiment through connection to the ocean.

When developing this branding we recognised the need to create a cohesive identity across the book and her existing photography biz. While the two are distinctive in their own right, they're also innately intertwined and we wanted to convey that.

We created similarity using the same fonts and logo lock-up, each incorporating the woven mermaids tail. To create uniqueness we assigned different primary colours, each chosen to align with the respective values and vibe of each brand.