Ignite is a one day marketing event purposefully catered to small business owners.
To those who aren't social gurus or super tech savvy.
To those who started a business because they're bloody epic at what they do, but are now feeling lost and overwhelmed about marketing, and all of the the things they've been told they should be doing.
To those who don't have thousands to throw at an agency or a massive team to call upon.
After realising so many marketing events are either for those already in the industry, or are so full of jargon and sales that the audience leave feeling more confused than when they arrived, I wanted to create an event that helped to bring a little spark back.
An event that showcases everyday business owners killing it at what they do.
An event where we come back to the basics of marketing fundamentals, brand and YOU.
An event where we recognise our own strengths and the realistic resources we have to work with, and where we craft goals and define tactics around this.
An event where we focus on WHO you're talking to, WHERE they're at, WHAT they want, and HOW to communicate to them you're the business they need in their life.
Spoiler Alert: Depending on the who, where and what, your HOW may not involve social media at ALL.
A marketing event for the non-marketer
A day to ignite the spark for creative ideas
Define the strategy behind your brand
Find the synergy to make your marketing flow
INTRODUCING...
WHAT:
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Morning speaker series and Q&A with three epic small business owners, each killing it at what they do and marketing in their own unique ways.
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Delicious grazing board lunch by the Tapas Addict.
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Afternoon hands-on brand strategy workshop designed to help you identify simple, yet creative ways to market your business, your way.
WHEN: Wednesday 11 September, 9:30am-2:30pm
WHERE: Feld & Co, Booragoon
INVESTMENT:
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Early Bird - $265pp (ends Friday 9 August)
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General Registration - $295pp
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Are you feeling overwhelmed about how to market your business, what strategies to use, and where to focus your energy?
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Do you feel unsure about how to market your business beyond social media?
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Are you tired of the constant content churn, and want to find more resource-effective ways to grow your business?
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Do you detest dancing for the camera and want to know how you can connect with your audience in a way that's more you and less monkey?
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Do you get so confused with all of the noise around what you should and shouldn't be doing when it comes to marketing your business, so much so you end up doing nothing?
Are you ready to write your own narrative? To market your business, your way. To develop a clear, simple and streamlined approach that aligns with your strengths (and that doesn't require spending tens of thousands on ads or a hiring six extra staff?)
IGNITE IS FOR YOU.
LET'S DO THIS!!
Creative good vibes incoming!
To book your spot, select the event date, choose your ticket type and hit "Next".
If you're looking to purchase multiple tickets, send me an email.
PART ONE
SPARK
The day will begin with a speaker series and Q&A with three Perth based business owners. These business owners are not marketing professionals and they're not big budget corporates. But they have each built profitable and sustainable businesses, all in their own unique way.
They'll each be sharing their stories, highlighting their approach to marketing & promotion, and walking you through the different tactics they used to get them to where they are.
This part of the day is designed to help spark creative ideas for how you might tackle your own marketing. It's designed to show you that the path to success looks different on everyone, and if we're strategic about it, we can get there our own way.
PART TWO
STRATEGY
After a delicious grazing board lunch from the Tapas Addict, we'll move on to a hands-on brand strategy workshop.
A big cause of marketing overwhelm comes down to a lack of brand strategy. A brand strategy defines who you are, what you stand for, who you're here to serve, what makes you unique, what problems you solve, and your overall style and personality across all of these things.
Without a brand strategy, any approach to marketing is like shooting in the dark and hoping you hit a target. With one though, you can feel can feel confident knowing that what you're doing is positioned correctly, geared at the right person, delivered in a way that will make them listen, take action and come back for more.
PART THREE
SYNERGY
Lastly, we will find the synergy between your strengths and your strategy to create a simple, yet effective marketing roadmap for your business.
With epic and creative ideas flooding your brain, as well as a super clear picture on what you're all about, we then tie it altogether. We'll examine your goals, your strengths and your realistic resources to piece together a marketing plan that's actionable, achievable and all YOU.
So what do you say? Are you ready to ignite your marketing spark?
YOUR SPEAKERS
LINDSAY
Starlet Concepts
Lindsay founded Starlet Concepts in 2016 as way to combine her love of painting and make up artistry. Since then she has become an icon in the wedding industry, recently winning 1st place at the Perth Wedding Industry Awards and then 1st place at the National Wedding Industry Awards 2023.
With her "feel the fear and do it anyway" attitude, what started as a side hustle has since grown into a fully flourished business with a team of 16 and growing! Lindsay will talk through the power of confidence and how you can grow your business profile by showing up for yourself and diving into opportunities.
AMANDA
Oceans of Love Photography
A visual storyteller for the mermaids at heart, Amanda is founder of Oceans of Love Photography and soon to be author of her own photography book, Women of Water.
Prior to photography, Amanda was a science teacher and yoga studio owner. With a deep love for connecting with people from all walks of life, Amanda has grown her business largely through the power of community. She'll talk through how being where your audience are and building solid relationships with them can turn them into lifelong lovers of your biz.
LANCE HAILWOOD
Hailwood Heavy Automotive
While he's quite possibly the last person you'd expect to see in a marketing event line up, Lance is here for good reason.
Owner of Hailwood Heavy Automotive, Lance is proof you can grow a business without social media, blogs, podcasts, etc. What started as one man in a van has grown into a four-strong team in fully-equipped workshop. Rather than take the digital route, Lance took the real world route, growing his business through things like signage, stakeholder outreach and reliable workmanship. Lance will talk through how positioning yourself well, pitching to the right people and providing exceptional work can lead to booming business.