MAGIC & MAGNETIC BRAND & MARKETING STRATEGIES
When it comes to where and how you should market your business there can be a LOT of noise. As well as an overwhelming urge to go in 100 different directions all at once because it's what everyone else seems to be doing.
Effective marketing though is not about trying to play the same game as everyone else. It's about figuring out the matrix that works best for YOU.
This matrix takes into consideration a huge number of factors. Factors like your goals, your branding positioning, your resources, your natural strengths and weaknesses, your target client, and where you're at in business in general.
My strategies are designed to help you find this matrix, and be able to promote your business in a way that's authentic, achievable and aligned.
THE WHOLE NINE YARDS
BRAND & MARKETING STRATEGY
Hone in on the essence of your brand and uncover the best, most effective, marketing matrix for your business!
My Brand and Marketing Strategy package is broken down into two phases - the exploration and the development. Once complete you'll have a document you can turn to for all business decisions, and a roadmap for the next 6-12 months of marketing activity.
PACKAGE PRICE: $1,800
Let's lay it all on the table - literally! In the exploration phase we meet side by side and spend three hours honing in on all aspects of your brand, your audience, where you're at, what you're doing and where you want to be.
Following the exploration I head back to my desk to analyse and assess everything we've explored. From there I develop your strategy, fleshing out all of the background brand components, and devising your own custom marketing plan that will see you through the next 6-12 months.
Your final strategy is a multi-page, fully-prepared document that covers all of the following:
-
Brand Bio and Tag Line
-
Brand Values and Vibe Statements
-
Brand Mission and Vision Statements
-
Key Messages and Points of Difference
-
Client Avatar
-
Customer Journey
-
Mini Competitor Analysis
-
Brand Voice
-
Business Goals
-
SWOT Analysis
-
Tactical Marketing Plan covering the who, what, when, and how of what you should be doing to achieve your goals
-
Once your strategy draft is complete, we will meet again and I will walk you through all of the language, ideas, findings and tasks I've mapped out. From there, our two brains will combine as one to make any final refinements. We'll then talk through execution, and make a game plan for how we'll action your tactics and get your brand components out into the big wide world.
Prior to your session I'll ask you a few questions over where you're at and what your goals are. I'll also carry out an audit of your current marketing material.
Get all of me for 90 mins as we dive into where you're at with your marketing and unpack how it's all working. I'll offer advice and doable strategies so you know exactly how to move forward in a way that most effectively utilises your skills and resources.
After our session I will prepare an easy to digest one-pager document outlining the key action items and pieces of advice we discussed. I'll also be available over WhatsApp for 4 weeks after our consult to answer any questions you may have or to quickly revise and content you create.
BRINGING YOUR STRATEGY TO LIFE
Every marketing strategy I prepare is completely customised to YOU - because since when were strategies ever one-size-fits-all anyway?
When selecting the marketing tasks for any given strategy, I'll always go for ones that I believe that will give you the best bang for buck, and ultimately help you connect your business with the people that matter.
With each strategy I write, you have the option to run with it on your own or I can step in and help you implement any or all of the suggested activities.